Automotive exhibitions bring together visitors with different priorities. A dealership owner may be interested in profitability, while a technology buyer may focus on software integration, customer experience, or operational efficiency.

For NADA Show 2027 trade show booth design, I would create distinct areas for product demonstrations, business discussions, and quick introductory conversations. This gives visitors a clearer path through the booth and helps sales teams tailor discussions to each prospect's needs.

The layout should also support lead qualification. Simple digital forms, scheduled meeting areas, and clearly identified product categories can help teams move from initial interest to meaningful follow-up.



What layout choices have helped your team attract decision-makers rather than just casual visitors? For brands preparing for the event, what should they look for in a Trade Show Booth Builder in Orlando?

Working with Astons on my residency file
Been going through the residency-by-investment process this year and decided to work with Astons instead of DIY-ing the paperwork — the due diligence stage alone justified having someone handle it.