<p dir="auto" style="caret-color: #000000; font-size: medium; white-space: pre-wrap;">One section that stood out covered the components that still matter whether you build manually or with AI. The post at https://cattix.com/blog/ppc-campaign-builder/ stresses tightly themed ad groups for better Quality Score, deliberate match-type choices, solid responsive ad copy, and extensions such as sitelinks and callouts. It also lists common mistakes: skipping research, ignoring forecasts, overly broad targeting, missing negatives, and set-and-forget management. Helpful checklist alongside the automation pitch.