Absolutely. Prior to making a decision on inventory we wanted to predict demand and identify customer trends. With predictive data analytics services, we were able to detect trends and make more accurate predictions. It cut down on guess work and helped in planning. In talking with a friend about analytics providers, I learned about Datalance, so I did some digging into what they offer. While predictive analysis is not foolproof, it does provide businesses with a better base for decision-making.