The construction company name can be a game changer because it forms first impressions, determines the level of professionalism, and, thus, shapes the credibility level. Descriptive but powerful name such as BuildRight or Cornerstone Construction would instantly convey stability and quality. Short and easy to say names do not get forgotten easily and are likely to be represented using word-of-mouth referrals. Branding experts have brought to light that simple names that describe what you do are better and do not cause confusion. Selecting availability of domain and not settling on an overly